Write a media release to announce the book launch with event details and the recent publication date of your book. Make sure the typos are fixed and everything looks good. Use features like bookmarks, note taking and highlighting while reading book launch blueprint. Its simply calendarfocused attention to your goals. A book launch plan for firsttime authors without an online presence. You dedicate a few weekseven monthsto writing the book. Your book launch can be a highly complex project with a lot of moving parts. This event is your opportunity to put your product on display and give your attendees real, handson playtime with it. Plan your book launch tasks nonfiction authors association. The following ten books will help prepare you for the launch.
Read on for tips on promoting yourself with a wellexecuted book launch party. As i launch my first book, the entrepreneur equation, ironically. A good book launch party should be about the guests as much as it should be about your personal achievement. Save the business of style series how to launch your style or image business to your collection. Work backwards from your party date and plan to have the physical books on hand at least a week beforehand, just to be safe. It will give you a complete arsenal of book launch tools. Make a facebook event for your book launch and add all your friends. Book marketing plan the definitive checklist book launch.
Her book for creative writers, the business of being a writer. Planning a successful launch party for your nonprofit. Without a master plan for your book launch, you will be frantic and in a tailspin on the day of your launch. Make an eyecatching video promoting your book and post it on youtube to draw attention to your launch. Each title will inspire and support you during exciting, early steps into the unknown. How to throw a book launch party on a budget tips and ideas. In the weeks leading up to your launch, create a plan to stay in frequent contact with your subscribers. My audience consists of moms who need a break from family and community obligations. Its simply calendar focused attention to your goals. Aim for your launch party to feature a fun spin on your topic that will appeal to your target readers. Whether youre starting your event planning business or you have new services to share with your event clients, celebrate your business with a launch party by building relationships with your audience, event vendors and your team. They offer an exciting opportunity for new readers to explore the settings and characters of your book, with intriguing hints to draw them into the story. From insider tips and financial advice to building a business plan and keeping your integrity, these titles are recommended. Theres nothing like a fun and friendly competition to get people excited about your book.
She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a. When planning your book launch, youll need to decide whether you want it to be a public or private event. Before you get to any planning, youll want to think about the goals. Send the release to the local media two weeks before your event and make sure to followup with them 3 to 5 business days after you send it to ensure it has been received and will be used. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish.
Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from. In these emails, you can share sneak peeks of your upcoming product or website. Authors dont like book marketing because they think it means telling strangers about your book. How to launch your business book customer contact advisor. Its also hard to keep up with all the options that are available. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering. Just like there are a variety of business models to choose from when planning your venture. For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. Its not only hard to know what you should be doing. Online facebook events are an excellent way to launch a new book, both fiction and nonfiction. The stepbystep guide to a bestselling launch kindle edition by grahl, tim. Well, lets make sure you have all your bases covered to ensure a successful event. Our offices are situated in bristol, bolton uk, and delhi, india.
Finally, when the dust settles, youre rewarded with a handful of daily sales. A behind the scenes look at my plan for book blueprint. To begin forming your book marketing plan, start by building a list of tasks. One top focus should be planning the actual launch of your book. After years of helping authors build their platforms, and then use those platforms to launch top. These goals will significantly impact the planning and strategy of not only your manuscript, but the launch and marketing of your book. Let local media know about your book launch party and invite them to come. This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. Planning an event to launch a new product can be a smart marketing move. In the comments below, share one tip youd add to this list to plan a launch party. I have spent a lot of time talking about how entrepreneurs should approach a new business and have found that there are a lot more parallels between starting a business and launching a new book than you might imagine. The theme, of course, should be related to the product, or at least to your industry. A simple 10step book launch plan you can easily use to outrank. If youre planning to print and distribute the books yourself, allow several months longer.
Book launch tools, resources and content to help authors. Start planning your book launch before you finish writing. How to plan and organize a successful book launch event. Try to post every day for the two weeks before the event to remind your followers.
Find all the books, read about the author, and more. Mike loomis launch planner details the stepbystep plan needed to. Try the zappos way zappos infuses customer service into everything they. How to plan a product launch event eventbrite uk blog. Throwing your book launch party is a monumental celebration and it should be reflective of your spirit as an author. When it comes to launching a bestselling book on amazon, the biggest leverage an author can invest in is building a stellar book launch team your launch team will receive an early bird copy of the book, read through it, and write. The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Publishing a business book is a great way to bolster your business. These eleven tips to launch your business will help you skip the pitfalls and start on a better foundation. Tweet the time and location of your launch with a picture of the venue and your book. Use these tips to plan a memorable product launch event and put your product on track for increased sales and for further help and support, head over to event.
Download it once and read it on your kindle device, pc, phones or tablets. The five main factors a writer should consider when planning their release party are the audience, location, day and time of the event, budget, and atmosphere of venue. Your business is doing okaybut its not the raving success you were hoping for. Your publisher will provide as much support as possible sending books and designing marketing materials for you, but consider this the entrepreneurial part of your role as an author. Get heaping discounts to books you love delivered straight to your inbox. Below are some tips to help reignite your business, and your own enthusiasm.
I call this a book marketing action plan, and you can download a free excel template to build your plan here. Choose a memorable, relevant theme for your product launch event. You can also create exclusive behindthescenes videos that inspire a sense of. I didnt invent the concept of a book launch, but i want. How to create a book marketing and publicity campaign. Even if, as a small business owner, youve never organised an event, its possible to host one successfully. There are a lot of reasons you may want to throw a book launch party. Have a strong launch strategy in place to make the most of this opportunity. Guest column march 2, 2016 although todays virtual world allows authors to connect with their audience without ever leaving their house, virtual communication cannot replace the physical experience of sharing your book and knowledge with a room full of real people at a book signing.
This helps them get excited and become an advocate for it as you. Instead, i got onto the call to discover that not only had he bought a copy of my book, hed read it, loved it, and said that his publishing company morgan james. There is, after all, no future for an unsuccessful birth. That idea could manifest itself as a business or a book. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time. Wait a couple days rank is always wonky right after preorder launch. Planning an ad strategy for your book, from preorder to release and sustaining longterm sales, is smart strategy.
How to throw a book launch party that isnt a waste of. An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams paperback june 24, 2014. While its not easy to launch a book without any kind of online presence, many. A launch will build your author business by increasing your email subscribers and social media followers. When i sent emails to my list about the book, i always included a p.
The odds are good that you will be on your own in planning this book launch party. Theres no time like the present to look at new ways to bring it back to life. The launch of a new book, be it the first for an author or a most recent release, has always been the established gateway for traditional publishers to introduce a new work. Its launching a brand, potentially the foundation of a business that can be lifechanging. How to confidently plan and execute a successful book launch. Whether you plan to launch the next multimillion dollar business or have plans for something a little smaller, your company needs to acquire the right set of resources to accomplish your goals an either launch your business or take it to the next stage of development. But heres the interesting thing book launches arent that complicated in fact, here at authority. A book launch plan for firsttime authors without an online. At any given time, there seem to be 1,000 different ways to market your book. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. There is no magic formula for any product launch but there are some simple steps which can remove some of the agony of launching without a template. All you need is one idea and a clear plan and you can write a book that generates revenue, attracts clients and creates opportunities for your business day in.